The SureTag™ Narrow AM Label is a premium anti-theft soft label engineered for small and delicate packaging such as cosmetics, perfumes, and skincare products.
Its 58 kHz Acousto-Magnetic frequency provides strong detection performance, helping retailers reduce shrinkage and improve the checkout experience.
This compact label can be applied directly to the product surface without covering product information or damaging packaging. The non-contact deactivation method ensures fast, reliable operation at POS counters.
It’s widely used in supermarkets, pharmacies, beauty chains, and specialty stores to effectively prevent theft, speed up billing, and enhance customer satisfaction.
Product Highlights:
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Excellent detection performance in compact cosmetic packaging
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Compatible with all AM EAS systems (58 kHz)
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Non-contact deactivation for faster checkout
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Does not damage or hide product branding
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Certified for EU RoHS 2.0 (2011/65/EU) and REACH (1907/2006/EC) compliance
Technical Specifications:
| Parameter | Description |
|---|---|
| Type | Sheet Label |
| Frequency | 58 kHz (Acousto-Magnetic) |
| Size | 45 × 6 mm |
| Color | Barcode printed |
| Application | Cosmetics, perfumes, health & beauty products |
| Deactivation | Non-contact at POS |
| Compliance | EU RoHS 2.0 & REACH standards |
Frequently Asked Questions (FAQs)
- What is an AM Soft Label?
An AM (Acousto-Magnetic) soft label is a thin, adhesive security tag that triggers an alarm if the product passes through an EAS gate without deactivation. It’s ideal for lightweight items like cosmetics or personal care products. - Can this label be used on curved or small packaging?
Yes. The SureTag™ Narrow AM Label is engineered with a flexible backing that adheres easily to curved cosmetic bottles, lipstick tubes, and compact boxes. - How is the label deactivated at checkout?
The label uses a non-contact deactivation method through an AM deactivator pad. It’s quick, contactless, and safe for all packaging materials. - Will it affect the product’s appearance or barcode scanning?
No. The transparent finish ensures the label does not hide product details or interfere with barcode scanning during billing. - Is the label compliant with international safety standards?
Absolutely. It complies with EU RoHS 2.0 (2011/65/EU) and REACH (1907/2006/EC) regulations, ensuring safety and environmental compliance. - What retail sectors commonly use this label?
Cosmetics, perfumes, healthcare & pharmacy chains, convenience stores, and specialty retail outlets.
















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